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Friday, September 20, 2019

Instagram Marketing 101

With over 1.5 million active users from Bangladesh, Instagram has fast taken shape into an advertising powerhouse. Combining the best of both worlds- eye catching visuals with a compelling storytelling approach- it is no...
Facebook Live

Facebook Live: A revolutionary platform to engage and interact

Digital marketing is getting more and more expensive everyday due to increased bidding wars and competition. In such a competitive landscape, Facebook has blessed us with Facebook Live where we can interact with our...

Facebook marketing is a waste of your time? Think again!

To many brand managers in Bangladesh, Facebook marketing is a waste of their time and money. However, our experience has been quite different. If done in a right manner, Facebook marketing in Bangladesh can...

Digital Presence- No more a trend, it’s a necessity!

This was yet another sunny day! Shamim, a 26-year old smartly dressed guy in office attires, was frantically roaming around trying to get a CNG to get to his workplace. After several failed attempts...

Demographics of Facebook population (Bangladesh), January 2017

The number of people using Facebook is increasing day by day in Bangladesh, even people who don't know how to browse in Internet also got their own Facebook account. Therefore it is immensely important...

Targeting beyond Facebook Ad Manager

As a digital marketer or Facebook marketer any information regarding our audience's Social Economic Class(SEC) or professional attributes is really very important to target perfectly. Though we don't get much accurate information about people's economic condition or...

7 Ways Small Business Can Market Themselves Better on Social Networks

Hi there. If you are already reading my post here then the no. 7 has already played its part to get some luck for me. So I will also give you seven smart suggestions to grab your money in the digital worlds. You may be running a page, a YouTube channel or just a cool profile on facebook, these tips can work for anyone for having a better virtual life.

Running a Digital Marketing Campaign: What to Measure?

During my last two years of career as a digital marketer, handling more than 20 clients of different sizes and industry background, the question I faced most frequently from almost all of my clients...

Why Should You Pursue a Career in Digital Marketing?

The world is not going digital, it is digital! Every aspect of our lives is now becoming a product of digital transformation. And this includes our careers, our professional lives. In addition to the...

5 Lesser-used Social Media Platforms in Bangladesh and Our Comfort Zones

The comfort zone is probably the single worst place to be. A place where you feel so comfortable that you’re not even in willing to progress (or regress) an inch, which is okay too,...