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Saturday, October 20, 2018
Digital Marketing

Digital Marketing

Targeting beyond Facebook Ad Manager

As a digital marketer or Facebook marketer any information regarding our audience's Social Economic Class(SEC) or professional attributes is really very important to target perfectly. Though we don't get much accurate information about people's economic condition or...

Are you communicating with only 15% of your target audience?

We all are aware of the fact that the number of Facebook population in Bangladesh is growing at a faster rate and a majority of this population access through mobile phones. As of January...

Why Should You Pursue a Career in Digital Marketing?

The world is not going digital, it is digital! Every aspect of our lives is now becoming a product of digital transformation. And this includes our careers, our professional lives. In addition to the...

Is Snapchat Winning The Race In Bangladesh?

Like a dystopian episode of Black Mirror, social media has completely taken over our lives. An enormous amount of time is spent on social networking sites and it is no wonder that brands clamor...

Influencer Marketing In The Age Of Social Media

The traditional “celebrity” figure is being reshaped. The young audience today is hyper aware of marketing tactics and won’t stand for it. Prettied up celebrity endorsements, staged, inauthentic and neatly tied with a bow-...

5 Hacks To Ace Your Influencer Marketing Game

Influencer marketing is the latest buzz in town. And everyone wants a piece of it. With traditional advertising being a dying breed, influencers are those charming personalities who are pumping life back into the...

Instagram Marketing 101

With over 1.5 million active users from Bangladesh, Instagram has fast taken shape into an advertising powerhouse. Combining the best of both worlds- eye catching visuals with a compelling storytelling approach- it is no...

7 Ways SEO Can Reenergize Your Website

If you are anywhere near the digital landscape, you have probably heard of SEO. It falls under the category of search engine marketing or SEM. It is comprised of internet marketing strategies which increase...

The Advent Of Chatbots

Countless Hollywood movies have predicted this. Scientists have been gruelling since 1950s to perfect this technology. And for years, industry leaders have been waiting to fast forward to it. Well, the future everyone has...

Hashtag Marketing: Simple Yet Powerful

Hashtag marketing is now everywhere. Kickstarting social movements, representing popular culture, uniting conversations- the hashtag is the ultimate powerhouse for digital communication. Catchy and open for everyone, anybody can tap into its wide reach....