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Saturday, August 18, 2018

Are you communicating with only 15% of your target audience?

We all are aware of the fact that the number of Facebook population in Bangladesh is growing at a faster rate and a majority of this population access through mobile phones. As of January...

Facebook Live for Business!

Facebook live is one of the most cost effective social media tools to connect with mass audiences. For every startup founders and entrepreneurs it's great platform to get connected and interact with his/her fans. This has become...

Why Should You Pursue a Career in Digital Marketing?

The world is not going digital, it is digital! Every aspect of our lives is now becoming a product of digital transformation. And this includes our careers, our professional lives. In addition to the...

Instagram Marketing 101

With over 1.5 million active users from Bangladesh, Instagram has fast taken shape into an advertising powerhouse. Combining the best of both worlds- eye catching visuals with a compelling storytelling approach- it is no...

Is Snapchat Winning The Race In Bangladesh?

Like a dystopian episode of Black Mirror, social media has completely taken over our lives. An enormous amount of time is spent on social networking sites and it is no wonder that brands clamor...

Targeting beyond Facebook Ad Manager

As a digital marketer or Facebook marketer any information regarding our audience's Social Economic Class(SEC) or professional attributes is really very important to target perfectly. Though we don't get much accurate information about people's economic condition or...

YouTube Marketing 101

Video content is driving internet traffic. And YouTube, the biggest video content platform in the world, is leading the way. With 3.25 billion hours of watchtime each month and 5 hours of video content...

5 Hacks To Ace Your Influencer Marketing Game

Influencer marketing is the latest buzz in town. And everyone wants a piece of it. With traditional advertising being a dying breed, influencers are those charming personalities who are pumping life back into the...

The Advent Of Chatbots

Countless Hollywood movies have predicted this. Scientists have been gruelling since 1950s to perfect this technology. And for years, industry leaders have been waiting to fast forward to it. Well, the future everyone has...

Influencer Marketing In The Age Of Social Media

The traditional “celebrity” figure is being reshaped. The young audience today is hyper aware of marketing tactics and won’t stand for it. Prettied up celebrity endorsements, staged, inauthentic and neatly tied with a bow-...