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This was about 15 years ago. It was actually a lot of fun.
I was once in a gay porn bookshop--for scholarly research purposes. Anyway, there's a famous gay book shop down on Christopher Street that carries current-day gay erotica as well as some of this retro stuff.
These factors are similar to those you might use to determine which business to select from a local Yellow s directory, including proximity to where you are searching, expertise in the specific services or products you need, and comprehensive business information to help evaluate a business's suitability for you. And the article turned out great.
The owner, an older guy who had been in the business for a long time, really couldn't have been nicer, was extremely knowledgeable, and found the whole project very interesting. My wife felt a little odd going by herself and asked me to go with her.